About EMPEL



EMPEL Systems is at the forefront of creating new electronic propulsion technologies that deliver high performance and value.



The team at EMPEL Systems consists of highly experienced, innovative, passionate engineers and industry specialists, working as an integrated product team to deliver exceptional new product solutions.







We were founded in 2019 by Jason King and John Martin, both experienced powertrain engineers with past leading roles in high performance electric machines and power electronics. Jason and John wanted to create an innovative and agile company delivering advanced electric propulsion systems to the market with state-of-the-art performance but at a cost-effective price.



John Martin

Founder & Director

John began his career in powertrain engineering at Lotus Engineering, working on advanced engineering of hybrid electric technology for global automotive clients. He then moved to Roush where he was a Vehicle Architect on programmes for automotive and defence related customers including the UK MOD.

From 2005 to 2014, John was the Business Development Manager at Integral Powertrain. In 2014 John became the Research & Development and Business Development Director for a joint venture with Magna International; focused on next generation automotive hybrid-technologies working with several of the largest global automotive OEMs.

Jason King

Founder & Director

Jason has over 28 years industry experience working at Perkins, Caterpillar, Cosworth, Mahle Powertrain, Tata Motors European Technical Centre, Ricardo and Integral Powertrain.

Jason has been involved from the R&D stage to multiple production programmes and has worked on over 25 hybrid and BEV projects. He has also published extensively with topics spanning combustion and engine design and optimisation, hybridisation and advanced electric machines.



EMPEL Systems has invested heavily in Ansys computer-aided engineering software (CAE) to aid in the development of its state-of-the-art propulsion systems. The investment over the past three years is providing significant assistance to the development of EMPEL advanced electric motors and power electronic systems, along with the multi-physics challenges these productions bring, such as electromagnetics, thermal-transfer, mechanical interactions, and rotor-dynamics disciplines. Click here to find out more.